Helping Life Science Companies Gain and Sustain Market Traction
Helping Life Science Companies Gain and Sustain Market Traction
Strategic Marketing Tactical Marketing

BioTraction collaborates with you to develop strategic marketing plans that include market analysis, market segmentation, and effective positioning statements.  Our outcome is a plan outlining positioning, product portfoio, pricing, sales and distribution channels, promotional tools, brand architecture and e-marketing plans.  




BioTraction helps implement the marketing strategy and plans critical to your success through either traditional or e-marketing tactics. Our branding and marketing communications services will help ensure you are easily recognized and consistently heard in an increasingly competitive marketplace. We also support your content development, graphic design, and media placement needs.



Market Research and Analysis Business Development

BioTraction can conduct interviews and focus groups to explore new product or service concepts, design and field surveys, undertake competitive and technology assessments, perform pricing analyses, and conduct voice-of-the-customer processes.

We provide recommendations based on research and our industry experience.



BioTraction helps you develop your business including evaluation of acquisitions and divestitures, strategic alliances, partnership arrangements, joint ventures, and business development strategies.





Product Line Management Corporate Planning

BioTraction will assist you in proactively planning for product line growth, provide advice in developing key products, and help you manage your new product development. We also offer services in the management of new product development processes with the life science market in mind.


BioTraction can assist you in the development of corporate and marketing strategies, analysis of your brand or business portfolio, planning for future acquisitions, or preparing mission and vision statements.



Executive Engagement Prompt Insights
BioTraction provides senior level management services whether you need an interim CEO or a part-time Director of Marketing and Sales. In addition, during any interim engagement period we can help you evaluate applicants with your needs in mind.

BioTraction can provide quick advice on urgent business issues through a half-day review and discussion session. A written summary, including a recommendation, is part of our service.


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